Selected Work:
Brand Strategy • Identity Design • Event Activation
Complete brand buildout from city proposal approval to visual identity, web agency direction, grand opening merch, and launch campaigns.
30k+ Launch Views · 1.5k+ Local Followers from first post · 600+ Shares
Beppe: Menu Architecture & On-Site Content
Menu Design • Visual Asset Production • Event Marketing
Overhauled fragmented menus into unified print/digital experiences, produced on-site photo/video assets, and executed specialty event branding.
Comcast Advertising: Digital Marketing & Growth
Media Strategy • Campaign Optimization • Reporting & Analytics
Executed end-to-end digital marketing initiatives and multi-channel promotional strategies for a Fortune 50 enterprise brand, driving audience acquisition, engagement performance, and ROI at scale.
Small Business Strategy • Multi-Channel Media Strategy • Performance Optimization
For The Wise: Overview & Results
The Challenge
Establish For The Wise as an effortless neighborhood staple in Royal Oak by creating a brand system that bridges high-end hospitality standards with an unforced, cheeky social identity.
The Strategy & Execution
• Built the visual identity and launch story
• Directed website and agency execution
• Designed grand-opening merch and moments
• Activated local social and event outreach
1. Brand System & Strategy
The Foundation
2. Physical Touchpoints
In-Situ / Ambience
The Impact
30k+ launch views · 1.5k+ local followers from launch pic · 600+ shares
Delivery Highlights
01
Brand Foundation
Delivered a complete, high-impact brand identity system ready for immediate market activation.
02
Inaugural Activation
Managed the grand opening campaign and published the anchor launch post to drive initial community awareness.
03
Strategic Handoff
Equipped the internal team with a structured social playbook and visual assets for effortless ongoing execution.
Beppe: Menu, Events & Strategy
01. Menu Design & Identity
Operational Design
02.Events & On-Site Content
CONTENT, CONTENT, CONTENT
03.Video Content
VIDEO IS KEY
04. Beppe After Hours Pitch
Strategic Proposal - How can we get more walk-in foot traffic @ night?
Comcast Advertising: Overview & Results
Role & Scope
As a Digital Campaign Specialist at Comcast Advertising, I lead cross-channel strategy and campaign development across B2B and B2C verticals including automotive, education, fitness, entertainment, and much more. I deliver custom digital advertising plans across social media, branding, paid ads, and AEO to drive measurable engagement and search visibility.
Visual Deliverables & Creative Content
AUTOMOTIVE • Organic social
40k views • 75 shares | 38.2k views • 450 shares | 17k views • 514 comments
FITNESS & HEALTH SYSTEMS • complete digital rebrand
WEBSITE REBUILD
Monthly directors letters
ORGANIC SOCIAL
MONTHLY BLOGS & SEO
FURNITURE & APPLIANCE • FACEBOOK GIVEAWAY • Organic & PAID
98 likes • 60 comments | 136 likes • 13 comments | 78 likes • 27 comments
RESULTS OF GIVEAWAY FROM DEC 1 - DEC 16 (When campaign ran)
30k+ launch views · 1.5k+ local followers from launch pic · 600+ shares
Executed a hybrid paid and organic Facebook giveaway campaign designed to maximize local brand awareness, boost follower growth, and drive in-store foot traffic during the holiday season. By leveraging daily product feature posts alongside targeted boosts, the campaign successfully expanded local reach, generated over 200k views, and drove thousands of Facebook visits and store interactions.